Grabst a Pabst!

Pabst Blue Ribbon Pledges To Support and Amplify Creativity By Commissioning Work From 1000 Creatives in 2020 Kicks Off With Creator-Driven ‘Grabst a Pabst!’ Campaign Encouraging Those At Home to Grabst a Pabst! and Get Up To Something New 

Creativity is Pabst Blue Ribbon’s lifeblood, but with bars closed and the arts industry already facing losses over $3.5 billion from the pandemic, Pabst Blue Ribbon’s creative community is reeling. But while we are all stuck at home, creativity has become more important than ever and a source of positivity for millions. Every day, people are experimenting with new forms of expression – be it cooking, dancing, digital social occasions, art or other hobbies. It’s inspiring. 

In 2020 Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1000 creatives that encompass the diversity of Pabst Blue Ribbon’s community. 

The Grabst a Pabst! campaign harnesses the momentum of a playful and subversive spirit shared between the brand and its loyal fan base. It’s what led Pabst Blue Ribbon to distil whiskey, dream up hard coffee and serve seltzer, while showcasing the work of emerging artists on tens of millions of its beer cans every year. Rather than a high-concept studio shoot, Pabst Blue Ribbon decided to put the campaign directly in the hands of its creative community, inviting dancers, chefs, illustrators and animators to take part. It’s the diverse creative experimentation and collaboration that Pabst Blue Ribbon loves, and a chance to champion some of its favorite artists around the country. 

Grabst a Pabst! honors Pabst Blue Ribbon’s continued spirit of brewing up the unexpected. From Whiskey to Hard Coffee, to brand new innovations like Hard Tea and ready to drink cocktails, Pabst Blue Ribbon is committed to delivering a delicious beverage for everyone and every occasion.