A West-Texas staple, Pearl’s golden malt color and bubbly effervescence are the hallmarks of a well-fermented American-style lager.
This legend was first formulated and brewed in Bremen, Germany. The brew master, who thought the foamy bubbles in a freshly poured glass of the brew resembled sparkling jewels, named it “Perle.” In 1886, the beer was brought to the United States, with only the name on the bottles and kegs being changed to “Pearl.” The brand’s America most widely associated with Texas and the West was firmly established in the early 1900s.
>Production and market-wise, the 1950s saw continued success for Pearl as the largest brewer in Texas and a prominent brand nationwide. Many competitors envied Pearl’s growth, but its proud ownership rebuffed acquisition proposals. Eventually, Pabst Brewing Company ended up buying after being denied the first time around. Though the name on the door may have changed, the beer that Texas has loved for nearly 125 years remains the same. Open a Pearl or Pearl Light today and you’ll find the same precious bubbles.